I own the outcome, not just the screen.
I run experiments grounded in real metrics, build the systems and standards teams work from, and leverage AI to benefit designers and products.
Front and back-end developer, building product systems & interfaces.
Hybrid designer and developer, both designing and building the product.
Built foundational design systems. Bridging the gap between design and development.
Running growth experiments across web and mobile. Creating our first in-product AI features.
What I've made
The full case studies are laid out in my portfolio, with process, results, and my role in each.
Outside the work
My wife and I bounced around Canada before coming back home to Saskatoon, where we've settled and raised our three kids.
I am an avid board gamer. For a few years I ran my own online board game store, Mr. Dice Guy.
I love TV and movies, and I have a slight obsession with getting the best video and audio quality out of my home theater setup.
Seventeen years of shipping
- — Led the creation of 7shifts' first AI design interaction strategy, translating ambiguous opportunity space into a focused set of design principles and experience guardrails.
- — Created AI-driven design acceptance testing to fix design-fidelity issues with a developer before involving a designer, reducing async dependencies between dev and design.
- — Worked with multiple squads to prioritize mobile investments toward greater company goals.
- — Created automated AI-driven UAT in developers' PR workflow to reduce context switching and back-and-forth between developer and design.
- — Recreated core experiences that increase new user activation (publishing schedules, adding employees).
- — Increased subscriptions & upgrades in our mobile apps.
- — Created foundational paradigms, processes, and components for a mobile design system that had not been invested in previously.
- — Moved key activation metrics through research & experiments.
- — Coached designers' growth mindsets and better use of data & testing.
- — Active involvement in the design system & keeping high design standards.
- — Created the foundation of the Design System at 7shifts.
- — Standardized and updated UI across the web app through design and development efforts.
- — Mentored and managed junior designers.
- — Created standardization across disparate components & pages.
- — Designed and implemented UI and experiences across platforms.
- — Introduced and conducted usability and A/B tests.
- — Developed for the front and back-end systems.
- — Implemented interface designs.